BMW Mega City Gets the Green Light

It really comes as no surprise but it's still nice to hear it formally announced. The BMW Mega City line, a sub brand that will be a line up of electric cars is targeting 2013 as the launch for their first pure BEV. It will be a five seat, three door hatchback and may look very similar to the photo above.

This is great news for everyone following the MINI-E program and other electric cars. Many of us in the MINI-E trial lease have wondered "What are we really working on?" BMW had told us from the beginning that they do not have plans on refining and selling the MINI-E, and that this program was gathering information for a future electric car from BMW. Now we have some clarity and even a picture to look at.

The BMW ActiveE will bridge the gap from the MINI-E to the Mega City vehicle and will have most of the components that will be used in the Mega City. We have been told that those of us in the MINI-E program that sign up for a second year(like I have) will have first priority to get an ActiveE next June. There will be roughly 700 ActiveE's positioned around the world for real world testing.