The film series may not be entirely what you would expect. BMW didn't use this as a glorified advertisement for their brand. In fact, I don't think BMW is even mentioned! The purpose of the films were to open a discussion and make people think about where personal mobility is going.
Todd, Peder and I are really the only people in the films that aren't famous public figures so we were all really honored to participate and offer our thoughts alongside people like Buzz Aldrin(astronaut), Marissa Mayer(VP of products for Google) and Wai Cheng (Director MIT automotive labs) just to name a few.Anyway, If you haven't already, check out the film series. There are four short films (under ten minutes each) and they offer some interesting thoughts on where the future may take us. You can see them on BMW's Activate The Future website.











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